Select Clients & Projects
Walmart
Award-winning creative team lead for Walmart+, GenAI machine-learning. Brand naming council. Key UX, product collaborator.
Nike Underwear
Copy director & launch lead. Developed brand copy guidelines, hero tagline, product names, RTBs & legal approval process.
StyledOn
Founding creative & editorial director for style-centric social network featured in The New York Times, Forbes, Harper’s Bazaar, etc.
Speedo
National marketing copy lead. Every campaign, word, name, script, platform, pool. Before, during & after the Olympics.
IZOD
Editorial & copy director. Seasonal omni-channel campaigns, videos, e-commerce, product, retail & wholesale marketing assets.
Abaeté
Marketing & PR director for fashion start-up featured in Vogue, ELLE & more. First designer collab with Payless. IMG/NYFW.
Fashion | Beauty
Lafayette 148 New York, Ann Taylor, Warner’s, Diane von Furstenberg, Michael Kors, Anastasia Beverly Hills, Macy’s, Van Heusen, Bass, Laura Garcia, Nicole Romano, Bindya NY
Home
VIVRE, Kim Seybert, I.N.C., Hotel Collection, Graco, Calphalon (Creative Translation)